Participation in sports betting has grown substantially in recent years and is emerging as a significant contributor to gambling-related harm, especially among younger adult males. Despite increasing community concern about the widespread accessibility of sports betting in Australia, as well as the saturation of advertisements, promotions and inducements in sports and sports-related media, little is known about young men's sports-betting behaviours and the contexts in which they bet, or about the role of wagering marketing, social media and new technologies in influencing sports betting awareness and participation in this population group.
The Weighing up the Odds study sought to address these gaps in knowledge and improve understanding of sports-betting motivations, attitudes and behaviours among young men who watch or play sports e. Findings suggest that sports betting has become normalised among this population of young men, often facilitated by:.
Young men who reported gambling weekly or more often were significantly more likely to spend more money on bets across more sports, use multiple online betting accounts, and be motivated by boredom and chasing losses - all warning signs of harm. Age It aimed to inform policy, practice and research by increasing understanding of:. This study focused on young men aged who reported having bet on sport including racing in the previous year. With an average age of around 25 years, most participants were employed either full-time or part-time, and many were university educated.
All participants were securely accommodated and most lived in Melbourne. Sports betting in Australia has grown substantially over the past two decades Deloitte Touche Tohmatsu, Once upon a time you'd have to make the effort to go down to the TAB, you'd have to actually get in your car and drive down there.
And to do that, it's almost as though, you know, you really have thought about what you're going to bet on and you really wanted to bet on it. So, you'd - it'd actually become an effort on your part. But now there's just, there's just zero effort. Other motivations included: it makes watching sport more interesting, I have a lot of sports knowledge, I enjoy the social aspect, for the adrenaline rush, to get ahead financially, the easy access to betting, boredom, and the advertisements and promotions.
But if I'm having a good day and I've had a few beers and I'm not opposed to dropping a 50 and then you wake up the next day and you're like, 'Damn it. I shouldn't have dropped that 50, that was a stupid bet. Interview participants also indicated that friends and peers had a big effect on their betting behaviours. Participants suggested that friends often discussed betting odds together, shared tips with each other for 'good' bets, and encouraged each other to bet more generally. I'm associated with um you know some guys that love the punt and that sort of stuff and we're - we're always talking odds and you know, who's giving what sort of value for money and that sort of stuff.
So yeah, we're constantly talking about it. While social media e. WhatsApp groups, Facebook appeared to be integral in these interactions and participants reported engaging in these conversations as a normal part of their weekly and even daily activities, some stressed that these mediums were typically used for tips and sharing wins, rather than losses, which meant they didn't necessarily have a good understanding of how often their peers were winning or losing.
I only talk to my housemate about betting … unless I've had like, say a really good win, as everyone else probably does is, is you screenshot it, you put it on Facebook But you obviously don't put all the losses on there. Bettors who gambled weekly or more often were significantly more likely to spend more money on bets across more sports, use multiple online betting accounts, and be motivated by boredom and chasing losses - all warning signs of harm.
Key findings and differences by betting frequency are presented in Table 1. They are typically fast-paced and upbeat, and focus on outcomes such as winning, adventure and happiness Deans et al. This was something that the men in our study noted as well. There is a bit of saturation at the moment. The major corporates are definitely trying to normalise betting and make it blokey. These sponsorship arrangements often result in sports betting branding on the jumpers and jerseys of popular sporting teams, which promotes recall and brand association.
The prominence has risen and you can't go to a sport or watch on TV without being, um, you know, really it is quite confronting … it's very difficult to escape it And it's very difficult to just get the purity of the actual sport to be front and centre.
There is some agreement that sports-betting brands and promotions have persuasive appeal that leads to positive attitudes towards them Hing et al. There is also a concern that this saturation of marketing is likely to have the greatest effect on young men Hing et al.
Within this study, some young men expressed concern that marketing is specifically designed to target younger people. There is way too much marketing. I think all designed to get people in earlier. I hardly thought about putting a bet on when I was 18, now talk to any year-old male, or even younger for that matter, and most of them would have had a bet in the last week.
While television advertising remains a prominent medium for marketing sports betting, online and social media platforms are increasingly being used. Social media, in particular, is used to promote brands and engage with customers. Both traditional and the newer online mediums typically target young males and both appear to lack responsible gambling messaging. Young men and those experiencing gambling problems are thought to be particularly vulnerable to the appeal of promotions, which have been shown to normalise gambling and predict sports-betting intentions Hing, Vitartas et al.
Having multiple betting accounts was also the norm for interview participants. Participants often reported having one or two preferred accounts but they would keep other accounts open to use if there was a promotion of interest or if a company was offering better odds than their preferred wagering operator.
I've got about seven or eight accounts and they're all active. Not all of them have got money in. Um, but I sort of wait for the promotions to come up. Findings also showed that interview participants often perceived promotions as an appealing, low-risk or no-loss betting option. If you haven't put money in a certain account, they will start ringing you or they'll message you and they'll email you.
Over the [spring racing] carnival at least one of them will send you an email every day or send you a text message every Friday, Saturday, saying deposit money now - I'll give you this if you deposit money, so they're quite full on. So I wouldn't say it affects my health too much. But it definitely affects my mood. The negatives are definitely a lot greater than the positives, 'cause when you get a win it's, I don't know, it's just like a - you don't - it doesn't really feel like much.
You're just sort of like - oh yeah, I've won and it's more relief that you've not lost it. Rather than celebrating winning. Whereas when you lose, it sort of does put a real downer on the weekend. Most participants noted that sports betting was too easily accessible - especially for those who might be experiencing harm - with smartphones and online platforms facilitating hour-a-day betting.
Findings from the Weighing up the Odds project suggest that sports betting has become normalised among young men who are regular participants and viewers of sport, often facilitated by widespread wagering marketing, offers of promotions and other inducements, hour online access to betting, and informal and formal peer betting networks.
Findings from the study could inform a range of policy and practical initiatives and help minimise the health, social and economic harms to affected individuals and communities. Armstrong, A. Gambling participation, expenditure and risk of harm in Australia, and Bestman, A. A combination of comic relief and his views on sports and a perspective from behind the counter. Follow for valuable insights on the industry. Informed opinions and picks. Entertaining and insightful account.
Good analyst on player prop betting. Two-time FSWA award winner. Formerly Rotoworld, DraftKings. Provides snippy commentary on the world in sports that will make you laugh and nod your head in agreement. Enjoys craft beer of all varieties. Plays many games of Golden Tee. Not a bad resume. He brings informed opinions and insight to the Twitter-verse. Go here to listen to Sean talk all things sports wagering.
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Osborne Ed. Supreme Court of the United States. Murphy vs. Tversky , A. Extensional versus intuitive reasoning: The conjunction fallacy in probability judgment. Psychological Review , 90 4 , — Volberg , R. Great Britain : Gemini Research. Sign in Sign up. Advanced Search Help. Journal of Behavioral Addictions. Request-a-bet sports betting products indicate patterns of bettor preference and bookmaker profits.
Authors: Philip W. Ludvig 3 , and Caroline Meyer 2. Open access. Download PDF. Background and aims Request-a-bet services are a modern gambling product delivered via the social network Twitter, which allow sports bettors to design custom bets.
Methods Two multi-method studies. Discussion and conclusions Researchers can use request-a-bet products to increase their understanding of sports betting behavior. Abstract Background and aims Request-a-bet services are a modern gambling product delivered via the social network Twitter, which allow sports bettors to design custom bets. Study 1: Twitter requests The leading high street retail British bookmaker William Hill runs an online request-a-bet service on Twitter via the hashtag MyOdds.
Table 1. Summary of exclusions prior to determining whether a bet's outcome could be determined Category Frequency proportion Average odds Information not available Study 2: Survey of Twitter users From December to March we collected usernames associated with any of the following seven request-a-bet hashtags each associated with one leading UK gambling operator : pickyourpunt, priceitup, betyourway, buildyourbet, getaprice, requestabet, yourodds.
Ethics The study procedures were carried out in accordance with the Declaration of Helsinki. Results Study 1: Twitter requests Most requested bets came at long odds. Download Figure Download figure as PowerPoint slide. Discussion This paper explored patterns in bettor preference and bookmaker profitability in request-a-bet products on Twitter. Crossref Amlung , M. Crossref Brown , A. Crossref Buhagiar , R.
Crossref Cain , M. Crossref Chagas , B. Crossref Constantinou , A. Crossref Dowling , N. Crossref Goodie , A. Crossref Hassanniakalager , A. Crossref Kuypers , T. Crossref Langer , E. Journal of Personality and Social Psychology, 32 2 , — Crossref Levitt , S. Crossref MacKillop , J. Crossref Massey , C. Crossref Newall , P.
Crossref Raylu , N. Crossref Russell , A. Crossref Simmons , J. Crossref Stark , D. Crossref Stemler , S. Crossref Tversky , A. View Table. Export References. Save Cite. Keywords: modern gambling products ; online gambling ; sports betting ; probability discounting ; gambling ; social media.
Check for updates. The effects of belief in good luck and counterfactual thinking on gambling behavior. Gambling disorder in financial markets: Clinical and treatment-related features. Authors: Ivar Snorrason , Ragnar P. Olafsson , David C. Houghton , Douglas W. Woods , and Han-Joo Lee. Think twice: Impulsivity and decision making in obsessive—compulsive disorder.
Risk for exercise dependence, eating disorder pathology, alcohol use disorder and addictive behaviors among clients of fitness centers. Relationship of smartphone use severity with sleep quality, depression, and anxiety in university students. Are we overpathologizing everyday life? A tenable blueprint for behavioral addiction research. Emotion is designed to trump logic. Psychologically integrating the wins. May Dave rest in peace. He posts game and updated futures odds as the book releases them and also shares worthwhile stories and scenes and lots and lots of Golden Knights material straight from the heart of Vegas.
You can find at VSiN. Fortenbaugh also writes for Covers. Robert DellaFave — Longtime iGaming, poker and and sports betting industry analyst. Lot of talk about consumer protections in the gambling industry and about advantage play. After founding the website Against The Number in , Andrews has gone back behind the counter as the sportsbook director at the South Point. Joey Oddessa — A must-follow for anyone looking for MMA and boxing insight, as an oddsmaker Oddessa set lines on some of the biggest fights in the world for some of the biggest bettors.
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Informed opinions and picks. Entertaining and insightful account. Good analyst on player prop betting. Two-time FSWA award winner. Formerly Rotoworld, DraftKings. Provides snippy commentary on the world in sports that will make you laugh and nod your head in agreement. Enjoys craft beer of all varieties. Plays many games of Golden Tee. Not a bad resume. He brings informed opinions and insight to the Twitter-verse. Go here to listen to Sean talk all things sports wagering. For a Twitter audience 1.
Chris Bennett — Sportsbook manager at Circa Sports. He provides insight on lines and interesting sports betting statistics for wide range of sports. Pretty much all of them. Check back in here around Triple Crown season. He also live-tweets police chases. Does things for FanDuel.
But he has a good grip on the pulse of Las Vegas sports betting and provides an entertaining Twitter feed. Plus irreverent cultural observations and bad sports takes. Following and covering U. DKSportsbook — Another sportsbook entry. FanDuel Sportsbook review here spread information, line movements, promotions and memes!
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